Doug Wilson, with extensive experience in the area of sales and marketing, specializes in addressing marketing challenges through the development of plans that leverage the power of marketing strategy through the execution and implementation process.
Doug is the co-author of "On Target: The Book on Marketing Plans," a course text that is used with an online business simulation, and has written numerous sales and marketing articles that have been published in print and on the web.
He has worked with a wide variety of businesses, from Fortune 500 companies to entrepreneurial ventures. This client list includes Palo Alto Software, Market ExcellenceSurveys, ResortQuest International, Pearson/Prentice Hall, the Portland Trailblazers and four other Paul Allen companies, along with numerous professional services and high-tech organizations. |
He has an MBA from the University of Oregon (1990) where he now teaches at the Lundquist College of Business. He has developed and taught courses in the areas of business and marketing planning and strategy and has also been a featured speaker at a number of seminars where he received excellent reviews from attendees.
Doug offers an exceptional training and coaching experience with the ability to address the specific needs of his audience based on their industry, culture, resources and other factors that impact the sales and marketing process. |