Jennifer Ferris is a highly skilled technology marketing professional with over 14 years of strategic marketing management experience in the consumer electronics, life sciences and economic development industries, leading global cross-functional teams in successful B2B and B2C product and campaign launches.
Most recently, Jennifer served as Director of Communications for the non-profit economic development owner and manager of The Research Triangle Park (RTP). Jennifer directed marketing and corporate communications strategies and tactics to promote the globally recognized research park and highlight its strategic initiatives aimed at stakeholders in business, academia and government. In addition, Jennifer managed external communications and media relations during record years for land sales, capital investment and job creation in The Research Triangle Park's 50-year history.
Previously, Jennifer worked in RTP for eight years for leading telecommunications and mobile phone providers Ericsson, and Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, established in 2001. Holding positions of increasing responsibility in Product Management, Product Marketing and Media Relations at Ericsson and Sony Ericsson, Jennifer planned and executed the |
consumer marketing launch activities for numerous mobile phone projects for the Americas Region. In these roles, Jennifer developed strategic product positioning, analyzed the competitive environment to determine action plans for portfolio and pricing strategies, collaborated with global teams to ensure effective brand and product debuts, developed and delivered sales training presentations, and served as a product spokesperson to national and international trade and consumer media.
Earlier in her career, Jennifer held positions in the sales and marketing departments of a pharmaceutical contract research organization and a medical diagnostics export services firm that distributes diagnostics, research biochemicals and supplies to laboratories throughout Latin America.
Jennifer holds an MBA from Duke University’s Fuqua School of Business, with concentrations in Marketing and Health Sector Management. She completed her undergraduate studies at Tulane University, graduating cum laude with a B.A. in Spanish and Latin American Studies. While at Tulane, Jennifer attended study abroad programs at the Universidad Complutense de Madrid, in Spain, and the Universidad Iberoamericana in Mexico City. She is highly proficient in Spanish. |