Purpose 2016-03-08T17:33:01+00:00

Why a practices (competency)-based assessment?

Unlike general diagnostic tests, the MRD focuses on specific marketing practices and knowledge and tailors these to specific job roles, market conditions and company priorities.

Managers provide input throughout the process, with desired business outcomes clearly defined and assessment results that can be applied immediately within the organization.




Practices link the technical knowledge a job or role requires with the ability to consistently and skillfully apply that knowledge.

Understanding the explicit linkage between marketing practices and 1) market conditions and 2) the roles individuals perform, can strengthen a company’s competitive position:


Marketing Readiness Diagnostic Overview Brochure