Description 2016-11-02T21:25:59+00:00

Assessments shaped by context, culture, desired outcomes

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  • Targeted mastery levels reflect contextual factors such as job responsibilities and category/market stage of development.
  • Each practice is defined on four (4) levels of performance mastery in behavioral terms so it can be properly observed.
  • Practices are revised based to better reflect company nomenclature and desired outcomes and excellence indicators.
  • Aligning MRD practices with the target outcomes sets an explicit expectation and performance standard.



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  • Marketing Functional leaders
  • Business Unit Leaders
  • Learning & Development Managers
  • Work Force Development Professionals
  • Talent Management Executives


Marketing Readiness Diagnostic Overview Brochure