Why assess with the Marketing Orientation Diagnostic?
[acc_item title=”Capture and assess the organization’s perspective regarding key business practices.”]
- Ensure that perspective is comprehensive but specific.
- Establish a shared understanding of key marketing capabilities and practices.
[acc_item title=”Incorporate and assess organizational cultural factors that impact marketing effectiveness.”]
- Identify dimensions that can be observed by participants but are owned by leadership.
- Determine processes and systems that impact practices and results.
[acc_item title=”The assessment is designed around the current climate and individuals’ potential concerns.”]
- Reinforce the focus on the ‘organization’ and not the individual.
- Provide an assessment vehicle to capture broad perspective.
[acc_item title=”Generate results that can be leveraged.”]
- Gain a stronger organizational market orientation.
- Begin to identify and develop individual marketing competencies and organizational capabilities.