Market Orientation 2017-07-21T21:56:41+00:00

Insight into the organization’s Marketing Culture

Marketing Culture is comprised of capabilities which determine what a marketing organization can do and practices determine what the overall organization actually does.

Marketing Culture

Market Orientation is a philosophy of business management based on a company-wide acceptance of

1) the need to be customer and profit oriented and

2) the important role of marketing in communicating market needs to all major corporate departments.

The Market Orientation Diagnostic (MOD) reports on these practices as they are perceived by:

  • Directors/Vice Presidents
  • First/Second Line Managers
  • Individual Contributors


Market Orientation Diagnostic Overview Brochure