Purpose 2016-03-08T17:38:29+00:00

Results GTMWhy use the Go To Market Diagnostic?

Flexible input

The assessment is tailored to reflect:

  • Sales roles and processes
  • Scope and territory
  • Sales enablement dimensions (8 elements)
  • Specific products or services
  • Targeted channels, markets and/or countries
Focused output

Marketing teams can apply diagnostic data to better:

  • Identify strong and weak areas of marketing content utilization
  • Identify specific aspects of the sales process (Awareness, Consideration, Trial, Utilization and Loyalty) and the degree to which marketing effectively provides support
  • Improve interface with sales organizations

 

Go To Market Diagnostic Overview Brochure