The next generation in sales enablement assessments
A sales force is either limited or propelled by the quality and utility of marketing support and output
In order to improve execution and performance, sales teams must be able to rapidly identify, validate and address the effectiveness of marketing content within each step of the sales process. In other words, they rely on market organizations for:
“The delivery of the right information to the right person at the right time in the right format and in the right place to assist in moving a specific sales opportunity forward.”
International Data Corporation (IDC)
That is precisely what the Go to Market Readiness Diagnostic helps evaluate.