Compare Approaches 2018-01-02T18:47:34+00:00

Why Start with a Diagnostic Assessment?

A McKinsey Study on ‘Building Capabilities for Performance concluded the following:

  • Diagnose systematically. In our experience, companies are best able to build strong capabilities when they systematically identify the capabilities, both institutional and individual, that can have the most positive impact on the business. Objective assessments are an important tool in this process—and few respondents say their companies use such assessments These diagnostics not only help companies assess their skill gaps relative to industry peers but also help them quantify the potential financial impact of addressing capability gaps. By diagnosing these gaps in a systematic, objective way, companies can better establish a foundation for the effective design of learning programs that link learning results to the business and include meaningful, quantitative  targets.
  • Design and deliver learning to address individual needs. The core principles of adult learning require that companies tailor their learning programs to employees’ specific strengths and needs, rather than developing a one-size-fits-all program for everyone. In our experience, the most effective approach to adult learning is blended—that is, complementing in-class learning with real work situations and other interventions, such as The results suggest  that all companies could take advantage of more novel approaches, such as digital learning (which can reach large groups of employees anywhere, at once) and experiential learning (which links skill development to day-to-day work experience in a risk-free setting).
  • Align with and link to business performance. To be effective and sustainable, capability building cannot happen in a vacuum. Learning objectives must align with strategic business interests, and, ideally, capability building should be a strategic priority in and of itself. Making human-resources functions and individual business units co-owners of skill-building responsibilities and then integrating learning results into performance  management are effective steps toward achieving this alignment. These actions will also ensure broad buy-in for learning success, at both the organizational and individual levels. To  ensure that their learning programs have real business impact, organizations must focus on metrics, as our most effective capability builders often do. They must establish rigorous performance-management systems with robust metrics and then measure progress against clear targets, to know where and how skill gaps are (and are not) being closed.

Source: McKinsey & Company : Building Capabilities for Performance The  online  survey  was  in  the field from May 6 to May 16, 2014, and garnered responses  from 1,448 executives representing the full range of regions,  industries, company sizes, functional specialties,  and  tenures.  

  • How are you going to use the outputs of the assessment?

    Are you planning to:
    • Determine individual development priorities?
    • Develop performance coaching plans?
    • Identify and skill gaps that might impact business performance?
    How can you take any action with confidence if:
    • The assessment delivered is ‘generic’ making no allowances for different job roles?
    • The assessment delivered is NOT linked to specific marketing strategies?
    • The benchmarks utilized are derived from a generalized survey?
Survey or Diagnostic?

Click to Download PDF of Survey vs Diagnostic

Why Context Matters

Click to Download PDF  3 Reasons Why Context Matters

 Why behaviors are a better indicator of competency status.

Click to Download PDF   Why Behaviors are Better Indicators of Competency

Click to Download PDF   The Truth About Competency Assessments

Click to download PDF Why Our Approach Works
Click to download PDF detailed the outcomes of our  Readiness Diagnostic The Best Assessment for your Organization
Your pricing for a readiness assessment is dependent upon the option you select. We provide you with three (3) configuration alternatives which each have a few different features included.  These are described in the flyer which you can download below.
Here are some examples of potential fees based on assessing 100 people:
A) A client conducting a readiness ‘Baseline’ option would $15,000
B) A client conducting a readiness ‘Premier’ option would $20,000
C) A client conducting a readiness ‘Ultra’ option would $25,000
Our fees include all of the following:
  • Assessment site messaging customization
  • Reports
  • Administration of the assessment
  • User Help Desk Support
  • Access to our Inventory of more than 65 benchmarked marketing competencies