We did not start out as an ‘assessment company’ but were motivated to create the Marketing Readiness Diagnostic (MRD) in response to a significant unmet need we saw within our clients. We bring a practitioner’s perspective to the MRD due to our strong marketing/commercial background and perspective regarding readiness issues & performance management.
I was the global head of marketing for a large European medical diagnostics company and a Division President and Corporate VP for a public biotechnology corporation. In 1999 I left my corporate role to join a firm linked to the Columbia School of Business delivering marketing executive education solutions for corporate clients. I then founded a new firm to bring a deeper focus on improving the ability of organizations to formulate and execute market strategies.
For almost ten years I utilized the first generation of a web-based marketing survey developed by Dr. Roger Best to provide some information regarding the state of a company’s marketing organization. My clients for this survey included many of the leading global technology and life sciences corporations. We conducted/developed/delivered/interpreted more than 10,000 competency assessments of marketing personnel globally. These assessments covered both B2B & B2C environments and provided us insights regarding what the survey provided and what it left out.
We realized that the first generation approach to assessing marketing capabilities had significant issues. In 2010, I hired my former client who was the global head of marketing workforce development for Hewlett Packard to work with me in the development of a new approach & a tool for assessing marketing capabilities at the individual & organizational levels which became the MRD. His strong background in learning & development working across a complex global organization and his experience deploying commercially available and internally developed assessments provided great value.
Should You Hire Us?
We have found over the years that we provide the most value to clients who share the following beliefs regarding the utilization of assessments to inform learning & development activities for their personnel: 1. Context is Critical
o If you believe that assessing your people with an assessment tool that measures the same competencies for all employees without regard for their specific job role, the strategies & plans they are executing or their job level- we recommend you find another partner to work with.
o If your managers do not need to have a role in determining the competencies to configure & assess- we recommend you find another partner to work with. 2. Observed Behaviors are Key
o If you believe that the attitudes expressed by employees are more insightful in understanding competencies than direct observation ‘on the job’ of their execution of competencies- we recommend you find another partner to work with.
3. Understanding the Readiness to Execute the Organizations Plans is a Priority
o If you are more interested in the external benchmarking of generic indices than measuring your organization’s readiness to execute the strategies and plans which are funded- we recommend you find another partner to work with. 4. Share Assessment Details
o If you are comfortable making decisions regarding which development activities to undertake without having access to detailed assessment results- we recommend you find another partner to work with.
If you don’t share these beliefs as you consider implementing an organizational assessment- we are probably not a ‘good fit’ for you and we can recommend alternatives for you to consider.
On the other hand, if you share our view that these beliefs are key to both gaining engagement for conducting an assessment and taking action on the results generated- you should consider speaking with us.
Who are We?
FOUNDER AND PRESIDENT OF IMPRINT LEARNING SOLUTIONS
Christopher Quinn founded Imprint Learning Solutions to solve complex issues with practical, tailored and sustainable solutions. Imprint utilizes a novel diagnostic assessment to identify and measure key competencies required to formulate & execute commercial strategies. The outcome of the assessment is utilized to prioritize and direct the development specific skills needed to improve performance.
In addition to conceiving and developing a proprietary web-based readiness diagnostic assessment, Chris has collaborated to develop more than fifteen (15) online courses licensed by thousands of working professionals. With his vast experience working in more than forty (40) countries worldwide, Chris excels at building collaborative and complete solutions to difficult strategic and leadership challenges, engaging participants in both the process and its outcomes.
Before beginning his advisory career seventeen (18) years ago, Chris had more than sixteen (16) years of progressive responsibility in General Management, Global Marketing, Sales and Service and has extensive Profit & Loss experience with responsibilities that included Research & Development, Operations, Business Development and Finance. He has served as the head of a $200 million division of a public company as President and Corporate Vice President, Senior Marketing Executive in a billion-dollar global business and General Manager for country organizations in Latin America, Asia, the Middle East and Africa.
In addition to serving on the management advisory board of several private companies, Chris’s corporate work experience includes American Hospital Supply Corporation, Baxter Healthcare, Idexx Laboratories, Inc. and Bayer. He also served four (4) years as a Marine Corps Infantry Officer completing two deployments to the Middle East and one tour as Aide de Camp to the Deputy Commanding General – Fleet Marine Force Pacific.
His education includes a B.S. degree from the University of Southern California, Los Angeles and graduate studies at The University of Texas at Austin-McCombs School of Business.